The bet.

How’s it all going with your health and fitness drive?

Whatever your reason behind it. Maybe it’s your self-confidence; you’re not over enamoured with what you see when you look in the mirror.

Maybe it’s stemmed from you getting dressed in the morning and thinking to yourself ‘hmm this top wasn’t this tight before Christmas.’ 

It could be that your partner is highlighting stuff by making subtle hints. Maybe that Peloton bike they brought you for Christmas had an ulterior motive behind it?

Whichever it may be, these all feel pretty shit.

And maybe your new year’s resolution efforts have waned?

If they have don’t beat yourself up. It’s not you, it’s the method/strategy you chosen.

What you’ve tried hasn’t been sustainable.

Mainstream weight loss or fitness programs are nothing more than a roll of the dice!

They’re not a sensible bet!

The odds of you achieving success with these methods are minuscule.

Without accountability, a proven strategy, and support, you’ve got little to no chance.

How about rather than taking a punt, a flutter, a spin you make an investment?!

An investment in a strategy that will be the last you will ever need for your health and fitness.

No more confusion about what to do for getting fitter healthier, performing better looking good, and feeling great.

I know that taking that first step is the hardest. So I’ll make it easy for you. Click here

The sunk cost fallacy

It was only a few sips into my drink before he came out with the bombshell that things haven’t been good at home.

I was flabbergasted, from the outside, his relationship portrayed your ideal couple. Photos of them on exotic holidays. at events, going out for walks with the dog would litter my Facebook homepage.


This was the real reason that he had asked if I wanted to go for a drink. It wasn’t to watch the football. He needed an ear to bend.


He told me the ins and outs of the past few months. Who had done what to whom. The arguments, the infidelity, it was Pandora’s box in relationship form.

On coming to the end of his rant I asked him the most pertinent question ‘do you still love her?’ His response was ‘well, yeah.’


I asked him ‘Do you still want to be with her’. His response, ‘well, we’ve been together for so long and we’ve got the house and the mortgage and everything.’


His whole standpoint for staying with her was that it was convenient. And he’d already invested so much time. And was willing to offset his future happiness on the basis that he had invested that time, energy and money.


He had fallen foul of the spent cost fallacy!


Which is where time money and energy you’ve already invested that cannot be recovered.


An example of this would be if you went to the cinema. Paid your money and halfway into the movie you decide it is awful. Rather than getting up and leaving or you think to yourself well I’ve paid the money I’m going to see this through. And then proceed to suffer through the rest of the movie. Knowing full well that another hour of your life will be wasted!


The thing to consider in this example is that you have already spent the money on the cinema ticket. That money is not coming back. and it should not affect your decision to walk out.


It’s like finishing a meal in a restaurant that’s terrible. A glass of red from the bar that is disgusting, a meal replacement shake that tastes like feet. A diet and exercise plan that isn’t working. More sunk cost fallacy at work!


The time, energy, effort and money is already spent! Try not to let it cloud your decision on future enjoyment. Don’t put yourself through, pain, ineffective fitness plans and poor wine in the future!


The sum paid in the past that is no longer relevant to decisions about the future.

Habits trump Motivation!

Another kilo down and one closer to my goal of 100kg lost. This is over the 7 years of self experimentation with weight loss and gain. I’ve has some people ask.


‘How are you staying motivated over this period?’


I’m going to let you in on something, I’m not! I’m not reliant on motivation! It’s not a concept I use or need.


I know that if you are reliant on motivation then you will struggle with consistency! That’s why I don’t rely on motivation, I rely on self discipline created by my routine!


Lots of people have more time afforded to them at the moment. Yet they aren’t exercising/doing workouts or keeping on top of their diet. Because their motivation is low, due to the current climate.


I’m not relishing all the workouts I’m doing, but I know they are beneficial to me. They are a positive action for the future me. Plus a good example to the younglings.


So I know I should be doing them. And I’m getting them done out of habit, not motivation. I’m getting fitter and stronger with time. Rather than the reverse, which is the general consensus.


It’s like investing/saving money. No immediate gratification now, but in the future, the money will compound. It’ll add up to a nice amount in your account. I put in place things that will keep those habits going. Setting a reminder at certain frequencies to invest and save money. Just like I set a reminder/time in my diary to workout.


These things make sure what I need to do gets done. They ensure it happens and these actions add up to a big return over time.


Think of your exercise sessions and food choices as investments in your health. Accruing over time to see you get fitter, stronger, healthier, happier.

Simplicity is the key!

Thinking you have to be perfect will be your undoing! Being consistently good is far better than inconsistently perfect!


It’s amazing how people give it the beans with their health and fitness drive only to fade like a cheap battery. Be it a new year’s resolution or the easing of lockdown procedures that sees a new fitness pursuit. It’s quite astounding how people go about it.


Sipping on BCAAs whilst trying to get in 7 gym sessions a week. Along with keeping up 10,000 steps and meal timing. The only meal allowed being kale and chicken and it has to be before 6 pm.


These directives constructed from some half-baked fitness claim from someone. Or derived from an article from a Men’s Health.


This is not the only magazine that sensationalizes everything. They have to. How else are they going to keep subscription rates up? Not by telling people that there is only one way to lose body fat (and it’s not a workout before you ask!) That would be boring. And why let the truth get in the way of a good story, the editors are thinking.


If you cut back all the crap they would only need a couple of pages that you would need to follow to get in shape. Not the myriad of over-complicated regimes. Nor conflicting articles surrounding muscle growth and fat loss.


And there would be no need for the celebrity on the front cover whose Personal Trainer has got them to do some resistance training. Achieve a caloric deficit and get enough protein in their diet. No – they need to let you know about their latest hack that has ‘rebuilt their body’. Christ on a bike!

Look past the lighting, the airbrushing – the dehydration and the filter. – that cover model doesn’t look like that in real life. You only need a couple of things to get the body you are after! Keep it simple and consistent and you’re good!