The pigeon hole trap

Have you ever heard about having the right diet and exercise for your body type?

This ‘body type’ premise has gained a lot of traction. The idea that people fit into 1 of 3 body types and they should exercise in accordance with the exercises suited to that body type.

Unfortunately a lot of people are buying into this. I say unfortunately because the body type principle is erroneous. The body types or Somatotypes; Ectomorph, Endomorph and Mesomorph are actually psychological profiles. Developed in the 1940s by American psychologist William Sheldon. Based on the theory that the size and shape of a person’s body indicated intelligence, moral worth and future achievement.

For example, an Ectomorph, characterized as skinny, weak, and usually tall with low testosterone levels. Their psychological traits would described them as intelligent, gentle and calm, but self-conscious, introverted and anxious.

But why let the facts get in the way of a good pyramid scheme? People and companies have gone on to make a lot of money selling weight loss and muscle building products based on this antiquated psychological method of generalisation.

What about the right diet for you blood type? Yep that is also a thing. It is the diet equivalent to choosing the fuel for your car based on its colour.

These ruthless and unsavoury characters are inferring that the reason you are struggling with weight loss or attaining a good physique is because you are not eating the right diet for your body type or your DNA.

They know the real reason that you are not losing weight is that you are not achieving a calorie deficit! But if you knew that then they wouldn’t purchase their snake oil.

Once you know the cause of weight loss and weight gain plus understand calories, macronutrients and food choices you then have the power to manage your weight. As a by-product you will look and feel great plus you will have done wonders for your health.

Save your money on expensive products and fads that mask a calorie deficit. Instead set up your own and get results that will be manageable for the rest of your life. For more help with this download your FREE copy of The Fitness Gentleman’s Vitality Handbook

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